How is your Agent Marketing your Property?
I’m going to chat today about marketing your property Mr. & Mrs. Seller. Of course the most important number one thing is to price it to generate offers in today’s market.
The second most important thing is to consider what exposure your agent will give your property.
(Here is where I am going to get BLASTED by some “traditional agents”…)
Of course everybody needs a yard sign presence on the property. Am I going to send out postcards to your neighbors? Nope. I will get on the phone and call them telling them we have a home on the market in their neighborhood and ask them who do they know that might want to move in? A nice personal conversation is better than an anonymous postcard that usually gets thrown in the trash.
I will also get on the phone and call agents who have registered that they are interested in your property through a program in the local Multiple Listing Service called ”Reverse Prospecting”. The agent specifies they are interested in; say a 3 bedroom, 2 bath Condo in Downtown. When I have a listing that meets their criteria the agent’s name pops up and I get on the phone. Do most agents do this? Nope. I even have called agents who are listed in my reverse prospecting that deny they are in there…
Am I going to hold open houses? Not unless the seller absolutely insists on in. Statistically Open Houses don’t sell homes; they are traditionally used by listing agents to find buyers that aren’t represented. I will do a Broker’s Open for the trade, and will show by appointment only. Would you want someone you don’t know cruising through your home possibly casing the joint to rob you? And you DO only want qualified buyers who are ready, willing and able to purchase your home don’t you?
Am I going to pull newspaper ads about the property? Nope. I will market heavily online to give my listing international exposure, as that is where 87% of buyers look first.
Every time you turn around you hear the term “Social Media” these days. What is Social Media? It is the next generation of how people use the Internet to convey information and communicate. It’s an interactive “give & take” form of communication. People post content and others comment and respond to the posts. Think it’s just kids playing online? Think again: A full 25% of the users on these sites are aged 35 to 44, which in other words is the age group that dominates the social media sphere. Only 3% are aged 65 or older. Do people 35 to 44 buy homes? You Betcha!
BUT! (And I have a big Butt!) Real estate sales, no matter where the warm bodies are generated, is and will always be an in-person service business. Pro-active is getting out there in person, networking, calling and meeting people: talking it up! Re-active is printing a few flyers, mailing postcards and praying to the Real Estate Gods that the phone will ring or somebody will walk into the office by chance.
So Mr. and Mrs. Seller, do you think it is important in this day and age to hire an agent that has a command of these Internet tools to market your home? As well as being a pro-active agent and getting out there in person and on the phone to promote your home? Or do you want one that is going to just send out postcards and “Hope” somebody will buy your property?
Aloha from the Hawaii Real Estate Biz!
Tag-Archive for ◊ Promotion ◊
• Tuesday, April 20th, 2010